Our TGI survey data reveals rich insights into consumer media habits, but requires flexible analysis in order to produce actionable media outreach strategies. Within our Choices 4 software, Press Planning and Optimisation allows you to create, compare and contrast press schedules in order to efficiently reach your target audience.
- Calculate the coverage and frequency of any given press campaign
- Build detailed cost files and identify potential cost efficiencies
- Intuitively manipulate press schedules using Choices straightforward “drag and drop” software
Once you have created a target audience using TGI data, the press planning and optimisation tool achieves maximum efficiency through the use of genetic algorithms, which optimise plans against budget, reach and frequency criteria.