LOCOG wins Kantar Media Business Award at the Sport Industry Awards 2011

Over 28 million will watch Games on TV; 4.7 million want to attend live events,
says Kantar Media.

12 May 2011 - Kantar Media, official research partner of the Sport Industry Awards 2011, is pleased to announce that LOCOG (The London Organising Committee of the Olympic Games and Paralympic Games Limited) is winner of the KantarSport Business Achievement of the Year Award, one of the flagship judges' categories at the Sport Industry Awards 2011.

Richard Brinkman, Head of KantarSport at Kantar Media  commented:  "LOCOG's achievements have been amazing.  Never has an organization managed to raise anywhere near £700 million from the private sector in advance of an Olympic Games.  We're proud to be the category sponsor of the Business Achievement Award and for the trophy to go to such a deserving organization who have so comprehensively exceeded stretching targets."

SIA 2011

2011 Sport Industry Awards Winners Photo

Kantar Media's British consumer survey, GB TGI, highlights the public's attitudes towards the Olympic Games in London 2012.  Almost 28 million people say that they will watch the Games on TV, 4.7 million wish to attend live events with a total figure of 60% intending to follow or volunteer at the 2012 games.  In comparison, during the build up to the 2008 Beijing games, 45% of British adults intended to follow the event and the figure who actually did was over 70%.
"As we have seen in the last few months, anticipation of London 2012 is building rapidly with over 20 million applications for tickets to the Games.  LOCOG has done a great job in promoting London 2012 both at home and abroad,"  added Richard Brinkman.


Attitudes towards London 2012: Great Britain adult population

 

Number of GB adults

% of GB adult population

Likely to follow/volunteer London 2012

30,000,000

60%

Attend live events

4,700,000

9.5%

Volunteer at 2012

1,000,000

2%

Watch on TV

27,700,000

56%

Follow online coverage

8,200,000

17%

Listen to on radio

9,900,000

20%

Read in newspapers

18,300,000

37%

Read in magazines

6,300,000

13%

Sponsoring the Olympics gives companies a better image: Any agree

13,500,000

27%

The London 2012 Olympics will have a positive effect on ordinary people's lives: Any agree

14,250,000

29%

Hosting the Olympics is a good use of taxpayers' money: Any agree

11,000,000

22%

Source: Kantar Media GB TGI 2010 Q2