Audience insights are a priceless global commodity. As the industry leaders, we are constantly finding new ways to understand audience attitudes and behaviours. This is where we share that news with the world.
Kantar Media’s Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk.
On February 5th, two football teams will take the field in Indianapolis to vie for the Super Bowl championship trophy. Millions of TV viewers will tune in for the game and many will also attentively watch and critique the Super Bowl commercials airing during breaks in the gridiron action. While one football team will emerge a singular winner, the competition among advertisers is likely to produce multiple claims of victory according to the scorecard used. Ultimately, each marketer will determine for itself whether the Super Bowl was an effective marketing investment.
Kantar Media, the media research and insights division of Kantar, has expanded its social media offer in China with the acquisition of CIC, a leader in the Chinese Social media listening and analysis industry.
With New Years approaching many marketers will seek to profit from all the resolution making that goes on. One of the most common is to get in shape. Latest insight from Kantar Media's TGI survey reveals that 14 million British adults aged 15+ say they do a lot to keep in shape.
Mediapulse, the joint industry committee for electronic audience measurement in Switzerland, has announced that Kantar Media has been awarded the contract for the provision of Television Audience Measurement.
Kantar Media names Nationwide top financial services brand in analysis of national media coverage.
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