News & Resources
Understanding the media landscape is a big part of what we do. So in this section you'll find up to date stories about the latest developments in media across the globe.
You'll also find a wealth of resources to help you gain even more insights into your place in the wider media world.
Explosive tablet growth fuels the rise of the four-screen household and opens up opportunities for media and retail
Newly released data from Kantar Media’s syndicated study, futurePROOF, reveals that nearly one-quarter of the GB population (23%) has access to four screens at home (TV, computer, smartphone and tablet) compared to only 11% six months ago. As the range of media devices in the home grows, consumers are selecting their device according to the occasion.
TGI: Is it Double Trouble Ahead for the Lotto's Keenest Players?
Later this Autumn, when the leaves fade from green to brown, National Lottery players will need to rethink their strategy for trying to win big each week since the price of Lotto tickets will double to £2. This dramatic increase will have a particularly significant impact on the pockets of those who play most regularly.
'Walking the Walk - The Top PR Agencies in the Media' written by Kantar Media has recently been released
Kantar Media's white paper, "Walking the Walk - The Top PR Agencies in the Media" has recently been released. It turns the tables on PR agencies, asking the question: who can walk the walk as well as they talk the talk? The paper explores which firms are utilising social media platforms successfully and analyses the performance of leading European PR agencies, ranking them according to their coverage in print and online news media.
To read the Kantar Media white paper "Walking the Walk - The Top PR Agencies in the Media" in full, you can download it here.
Men more likely than women to shop via their mobiles
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes to mobile shopping.
The Chinese Super League (CSL) signs a three-year contract with CSM Media Research-Kantar Media
The CSL has appointed CSM Media Research-KantarSport China to analyze and assess the media performance and media value of the CSL, China’s flagship football competition for the coming 3 years.
Britain's Moving House Market
With George Osborne's most recent budget come renewed concerns about money and spending for many consumers in Britain. Newly released insight from Kantar Media's TGI study reveals key changes in consumer behaviour that are undoubtedly influenced by economic events like the budget.
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