Proving the value of your event

Sometimes you'll be creating a positive impact without necessarily making news: in the case of a sporting or entertainment event perhaps.

That's why we offer a bespoke service called Event Track, which provides a definitive DVD library of all media coverage generated by your event, complete with a detailed media evaluation report on all PR activity. This report is packed with data and delivers credible ROI outcomes for sponsors.

Event Track is therefore a completely bespoke service that offers unique monitoring and evaluation of projects that fall outside the scope of standard news and current affairs.

Crucially, our report includes a number of key success indicators, including analysis of:

• Event audience

• Audience for associated sponsors

• Media value for the event and sponsors

• Breakdown of coverage by tone

• Key issues

• Message communication

• Event impact and brand recollection through consumer omnibus surveys

Press Releases

27th January 2012 - 1 In 2 consumers research electronics purchases on specialist retailer websites but only 14% buy there

Kantar Media’s Online Shopper Intelligence report highlights that specialist electronics retailers are failing to convert browsers to buyers as 52% of shoppers buy from mass merchants like amazon.co.uk.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.