Evaluation that carries authority
It is a truism that the value of PR and communications strategies can be hard to measure effectively.
At Kantar Media, we provide a balance sheet for your success.
Our media audits of your corporate communications and PR campaigns have authority, credibility and independence, enabling your worth to be understood by a wider audience, across everyone from stakeholders to board members.
Yet beyond our ability to measure success, our global reach and understanding enables national campaigns to be measured to a common methodology, allowing successful strategies to be identified and rolled out globally.
Through the integration of Presswatch Media in 2007 and Precis in 2010, we have now built the largest evaluation agency in the UK, with a strong heritage in both custom reporting and industry benchmarking. Kantar Media is affiliated to AMEC, FIBEP, IABM and UKMMA, ensuring that we apply consistent evaluation standards across 50 countries worldwide.