InfoSys: Advanced Analysis

The global demand for deeper understanding of audiences continues to expand.

That's why InfoSys is now used in 29 countries worldwide, encapsulating nearly 400 TV stations, 200 advertising agencies and media buyers and more than 8,000 other users including advertisers.

The key to InfoSys's ubiquity is its flexibility and ease of use. It allows users to create customised reports using 'drag and drop' techniques, which for all their simplicity still enable complex demographic sets to be created based on viewing habits, mixed timeband day parts and a host of other variables.

Data can be mined to reveal its secrets minute by minute and down to panel member level, with ratings, share, reach and frequency all made easy to analyse, digest and share. Crucially, this can also been achieved in minutes rather than hours.

In short, no tool is more powerful than InfoSys when it comes to watching the audiences who watch your media.

Press Releases

4th May 2012 - The Kony campaign; What It tells us about marketing to Britain's young people

The activist group ‘Invisible Children’ set a world record earlier this year when their ‘Kony 2012’ video campaign went viral – it was viewed over 100 million times in less than a week. Insight from Kantar Media’s latest Youth TGI survey reveals that Britain’s youngest consumers are a skittish bunch – marketers must therefore adapt quickly to engage them effectively.

Pulse on the Economy

In this paper, we share how the convergence of two major influences – the economic recession and the “Social Media Revolution” – led to a research partnership between Kraft Foods and Cymfony, a Kantar Media company, to understand how the challenging economic climate affected consumers’ attitudes and behaviours regarding grocery shopping.

Media Monitoring & Evaluation

Global media monitoring and media evaluation requires precise media intelligence, something we promise you thanks to the integration of Presswatch and Millward Brown Precis.

Our broadcast monitoring, press cuttings, press monitoring, internet monitoring and media analysis is also informed by insights gained through over fifty years of experience previously known as TNS Media Intelligence, Tellex and Parker Bishop.

Audience Measurement

The audience measurement services we provide for organisations such as BARB go far beyond simply measurement.

Using the resources of software tools such as Infosys, Expert Software, X*pert, we ensure that TV measurement, radio measurement, and internet measurement all allow for more effective media planning using our PeopleMeter, VirtualMeter, Return Path Data and Portable People Meter PPM technologies.

KantarSport

KantarSport is our dedicated sports monitoring and sports research specialist unit that delivers genuine insights into the challenging sport and entertainment sector, playing a pivotal role in the sports sponsorship sector worldwide.

Working with sporting federations, sport rights holders, football clubs, sports clubs, teams, sports venues and sponsors across the globe.